Local SEO · Charlotte, NC

Show up when your town searches for what you do.

Local SEO is the work that gets a service business into the Google Maps results and onto page one for searches like “roof repair Concord NC.” It's less about tricks and more about giving Google clear, consistent, trustworthy information, then earning signals that prove it.

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What local SEO covers

✓Keyword research by service and by town
✓Service and location pages written for real searches
✓Title tags, headings and schema markup
✓Google Business Profile optimization
✓Consistent name, address and phone across the web
✓A simple plan for getting more reviews

How Google decides

Local results come down to three things.

Google says local rankings are based mainly on relevance, distance and prominence. You can't move your shop closer to every customer, but you can control the other two.

Relevance

Does your site and profile clearly match what the person searched? A page specifically about “tankless water heater installation” beats a generic services list every time.

Distance

How close you are to the searcher, or to the town they named. Service-area pages and a correctly set service area help you show up for the towns you actually cover.

Prominence

How well known and trusted you are: reviews, mentions on other sites, links from local organizations, and how active your profile is.

What I actually do

Most trade websites fail at local SEO for boring, fixable reasons: one page tries to rank for everything, the business name and phone number differ between Google, Facebook and Yelp, and nobody has touched the Business Profile since it was created.

My process starts with an audit of where you stand today: which searches you show up for, which ones competitors are winning, and what's technically broken. Then I fix the foundation, build out the pages that are missing, and give you a short monthly checklist to keep things moving.

The foundation checklist

✓Unique title and description on every page
✓One page per core service and per main town you serve
✓LocalBusiness schema so Google reads your details correctly
✓XML sitemap submitted in Google Search Console
✓Fast mobile load times (Core Web Vitals)
✓Business name, address and phone identical everywhere
✓Business Profile categories, services and photos filled in
✓A review request message you can text after each job

Common questions

Straight answers about SEO.

How long does local SEO take to work?

You can see movement in Google Maps within a few weeks of fixing your Business Profile. Organic rankings for competitive terms usually take a few months. Anyone promising page one in a week is guessing or doing something risky.

Do you guarantee rankings?

No, and be careful with anyone who does. Google doesn't sell guaranteed positions. What I can promise is that your site and profile will be set up the way Google's own guidelines describe, with a clear report of what was done.

Is SEO included in your website packages?

Yes. Every build includes on-page SEO, schema markup, sitemap submission and Google Business Profile setup. Ongoing monthly work such as new service-area content, review strategy and ranking reports is quoted separately. Ask about it here.

What's the difference between SEO and Google Business Profile?

Your Business Profile is what shows up in the Maps results and the “local pack” of three businesses. SEO covers your website ranking in the regular results below it. They feed each other, which is why I set up both. See Business Profile setup.

Google Business Profile setup→Why isn't my business on Google Maps?→Business Profile checklist for trades→Redesign without losing rankings→Charlotte service area→Free website & Google check→

Free website & Google check

Want to know where you rank right now?

Send me your business name and website. I'll check how you show up on Google, how fast your site loads on a phone, and what's missing, and send you a short plain-English report. Free, and no obligation.

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